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  • Writer's pictureSamantha Sanderson-Marshall

Is investing in the right book cover artist and designer important?

Updated: Jun 9

While there is no guarantee of success with any book cover design, studies have shown that professionally designed book covers tend to perform better than amateur or self-designed covers.


Beautiful  bold modern and contemporary book cover artwork and design
Beautiful bold modern and contemporary book cover artwork and design

A study conducted by the Codex Group, a publishing research firm, found that readers were 50% more likely to click on a book with a professionally designed cover than one with an amateur or self-designed cover. Additionally, a survey conducted by Bookbub found that 77% of readers said they were more likely to buy a book with a professionally designed cover.


“a survey conducted by Bookbub found that 77% of readers said they were more likely to buy a book with a professionally designed cover.”

There are several reasons why professionally designed book covers tend to perform better. First, professional designers are trained to create covers that are visually appealing and that communicate the genre and tone of the book effectively. They also have access to a wider range of design tools and resources that can help them create a more polished and professional-looking cover.





Second, professional designers have a better understanding of industry standards and best practices for cover design. They know what works and what doesn't when it comes to cover design, and can use this knowledge to create a cover that is more likely to appeal to readers.


Professional designers can often provide additional services, such as designing promotional materials and creating a consistent visual brand across multiple books, that can help boost sales and build a loyal readership.


Why is it important to select the right designer or artist for your book?


Having the right book cover artist or designer for your book and style is important for several reasons:


  • Capturing the Essence of the Book: The right cover designer will be able to capture the essence of your book and create a cover that reflects its theme, genre, and tone. This can help attract the right readers and convey the message of your book effectively.


  • Standing Out: A cover designer who understands your genre and your readership will be able to create a cover that stands out from the competition. They will know what works and what doesn't, and will be able to use their experience to create a design that is eye-catching and memorable.


  • Visual Appeal: The right cover designer will be able to create a cover that is visually appealing and engaging. They will have an eye for detail and be able to use design elements such as typography, color, and imagery to create a cover that is aesthetically pleasing.


  • Consistency: If you are an author with multiple books, it is important to have a consistent visual style across all your covers. The right cover designer will be able to create a design that fits your brand and style, and that can be used across all your books to build recognition and loyalty among your readership.


  • Collaboration: The right cover designer will be willing to collaborate with you throughout the design process, listening to your ideas and feedback and incorporating them into the design. This can result in a cover that is not only visually appealing but also reflects your vision for the book.





Overall, having the right book cover artist or designer for your book and style is important for creating a cover that captures the essence of your book, stands out from the competition, is visually appealing, is consistent with your brand, and is the result of a collaborative process. Choosing the right designer can be the difference between a cover that sells your book effectively and one that fails to attract readers.





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